Sunday, August 15, 2010

UA and CO logo

When the planned merge between UA and CO was anounced the logo in the top left corner was released. A poor approach in my opinion. Just recently it was changed to the one on the right hand side. When I saw it for the first time it reminded me of a font I had seen before within UA previously but was not sure where. Today I figured it out.The font of the new logo is similar to the type used back in the 80's. Look closely at the letters U and D.

I'm wondering if this is as good as it gets  for a company who wants to move forward and compete with the best in the industry. I won't be surprised if a  third new logo will be revealed over the next 2 years.