There's a new contest on www.staralliance.com to promote the Alliance 's unique upgrade awards product to frequent international travellers. Customers can win prizes by answering a few basic Alliance questions and entering their frequent flyer numbers.
The product allows customers to redeem miles or points from their FFP accounts to upgrade on 19 other Star Alliance member carriers by one class, either from economy to business or from business to first. Prizes to win in the contest include 2 round the world tickets in business class, several other tickets in business or economy class and miles credited to the contestant's respective frequent flyer programme.